Key words.

Production company - draw everything together , makes sure that the film gets made, funding and organization.

Distribution- Promotion, advertising and cinema

Marketing and exchange- downloading , word of mouth.

Exhibitor- cinema: Art house
Multiplex

Synergy: 2 companies work together to make a product Eg. Avatar film then expanding to avatar the game.

Convergence: Eg. many medias being able to be put on one thing such as watching sky on a x box